Atlas: Frontier World Model

2026·Creative Direction, Product Design, Research Prototyping

Project overview

Atlas is World Labs’ frontier world model for spatial intelligence, combining text, images, video, and 3D in a shared spatial context. Its capabilities span camera-controlled generation, spatial reconstruction, and space-time simulation. The launch introduced these capabilities through demonstrations of creative and practical applications.

Key work

Led the Atlas launch, introducing World Labs’ research preview to the public. The launch reached 10 million views across social platforms.
Worked closely with AI researchers to test the model, explore new creative applications, and help prepare it for release.
Helped design and build examples featured in the launch film and announcement post, and contributed to the launch blog.
Provided feedback and design contributions for internal Atlas tools and the beta product released to users.
Led the launch film’s creative direction and story, shaping how the model’s capabilities were introduced.