Ian CurtisNiantic Spatial: Brand & Product Vision
Project overview
Niantic Spatial is a $250M-backed geospatial AI company focused on understanding and interacting with the physical world. Its public debut brought together a new brand identity, launch website, film, and a working WebAR portal to introduce the company’s vision and capabilities.
Key work
- Helped shape product vision, core design systems, and early UX strategy as a founding designer.
- Co-developed the company logo, brand identity, and visual style used in launch materials
- Defined voice, tone, and messaging that shaped company storytelling
- Designed key assets and contributed to the public launch video
- Built a WebAR portal featured at the 2025 AWE booth to showcase capabilities
- Helped design and structure the launch website, aligning brand and product narrative